The venue had changed to Frankfurt, but this year’s Digital Signage Summit Europe provided a just as wide range of viewpoints about digital signage (DS) and digital out of home (DOOH) as ever. Here are six key points that we took away from the event.
The first day of the Summit covered such diverse topics as AR/VR, touch interface design, reinvigorating the retail experience – and even the use of scents in marketing
DSS Europe 2018 will reveal the roadmap for the retail fightback, says conference chairman Florian Rotberg
In the final part of our look at the DOOH and retail market, we consider the advancements coming and the opportunities this could present to integrators.
We look at how manufacturers and retailers are combining application, content and technology to meet the growing expectations around retail environments.
We look at how the digital signage market is evolving – and how technology developments, consumer expectations and integrator input all have a part to play
Ever narrower pixel pitches, the introduction of voice control - in the final part of this feature we consider what developments we can expect to see added to digital signage in the future.
What are the technologies emerging in the digital signage and DOOH space and how can businesses quantify effectiveness?
There is now far more technology at work in the digital signage industry. Is it having the desired results?
The Digital Signage Summit, Europe's leading strategy conference for Digital Signage and Digital-out-of-Home, will present a half-day DSS conference at ISE 2017 on Wednesday 8 February.
Panasonic's latest range of professional displays boast new features that are claimed to significantly improve the reliability of digital signage applications, including failover and failback.
The NEC MultiSync X555UNS and X555UNV are designed for applications such as retail advertising and digital-out-of-home.
Outdoor LCD display specialist Infinitus has added seven new 75in LCD options to its offering, all with 2,500-nit brightness and 5,000:1 contrast ratio.
Clear Channel has announced what it describes as the UK’s biggest ever investment in digital out-of-home media, including a new network of 40 premium digital 48-sheet (264in diagonal) screens.
The two-day NEC Solutions Showcase at the Olympic Velodrome saw a number of product launches from NEC partner companies.
