Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier in Huntington Beach, CA.
The new digital signage is mounted to the east-facing exterior wall of a second-level storefront. The screen employs a tight 6.6mm pixel pitch and has a resolution of 576 x 1,008 pixels.
The new display will be used for out-of-home content as well as big-screen movie events. YESCO provided sign installation services. BIG Outdoor, which owns and operates the new display technology, will manage content.
