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ZetaDisplay invests in marketing growth with new CMO appointment

Robert Bryhn, ex Nordic director Saatchi Saatchi, and ex MD of Ogilvy joins

ZetaDisplay AB has strengthened its group marketing function to “accelerate further growth” with the appointment of Robert Bryhn as CMO.

Bryhn, 50, has experience of managerial positions within leading international advertising agencies with a focus on digital media (country manager McCann, managing director Ogilvy, Nordic director Saatchi Saatchi). He has also worked with digital signage/DOOH media for several years and has a deep understanding of both the industry and its driving forces.

“The newly created role of a CMO will have a clear focus on supporting ZetaDisplay’s offering and market position in a complex international market environment,” said Per Mandorf, president and CEO at ZetaDisplay. Robert’s assignment will be to create conditions for growth, communicate new innovations and support the team in reaching and engaging with new markets globally.”

Bryhn added: “This is a pivotal time for the digital signage industry as our customers navigate the post pandemic world in search for effective ways to communicate during an ongoing radical shift in customer and audience behaviour. I am really excited about joining ZetaDisplay group management to help propel a continued journey of growth from a European leader to a global leader. Together with all passionate ZetaDisplay colleagues I expect to further explore how we can help our customers evolve and consolidate their approaches, improve their messaging solutions and ultimately make the ZetaDisplay brand stand out in an increasingly digital world.”