Trueform Digital has signed a major contract with OOH advertising firm Pikasso, to build, supply and support a range of bespoke multipurpose displays inside shopping centres in Africa and Asia.
Having provided over 150,000 bespoke solutions to premium retail, leisure and transportation locations throughout the world, London-based Trueform’s reputation for innovative design, quality of product and after-sales support, saw it selected by Pikasso to provide a full end-to-end digital display solution and service in its leading locations. This includes designing, engineering, manufacturing and assembling a range of unique displays providing new capabilities and enhanced opportunities around customer engagement, safety and security and advertising.
The first phase of the contract has seen Trueform install more than 25, 75in digital 6 sheet advertising signs in two retail parks in the Ivory Coast (Cap Sud and Cosmos Yopougon), with a further rollout at locations in Algeria and Armenia ongoing.
Displays incorporate CCTV cameras, digital signage analytics (audience measurement) and interactivity, utilising Trueform’s ‘Fusion’ smart technology thermal management engines with remote monitoring, diagnostic and repair capabilities. Displays are housed in rugged and weatherproof enclosures and provide clear visibility in all lighting conditions (including direct sunlight).
“We are delighted to be providing Pikasso with the very best DooH digital display technology,” said Jonathan Morley, CEO, Trueform Digital. “This contract provides a further high-quality showcase of Trueform’s capabilities within the digital retail signage market and another huge endorsement of our expertise within the DooH sector.”
The agreement follows Trueform’s recent completion of more than 250 displays installed inside shopping centre giant Westfield in London, and further enhanced its reputation in the retail sector.