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OOH technology powers programmatic micromobility ad network

Swiftmile selects Broadsign OOH technology for new international fleet of electric bike, moped and scooter docking/charging stations offering programmatic ad display inventory

Micromobility charging infrastructure and technology specialist Swiftmile has announced that Broadsign will be its technology partner for its new global micromobility advertising network.

Swiftmile said that it is working with the public sector, real-estate developers, and mobility operators to introduce charging hubs for micromobility vehicles, such as e-bikes and e-scooters, around the world. The hubs each contain signage displays featuring omni-channel and OOH demand-side-platforms (DSPs) which are integrated with the Broadsign Reach programmatic supply-side-platform (SSP) for OOH.

“Swiftmile is helping cities embrace sustainable micromobility options like e-bikes and e-scooters with fewer pain points by charging and organising vehicles at our universal hubs. At the same time, we’re helping local governments and businesses tap into new ad-supported revenue,” said Joel Martin, vice president of DOOH at Swiftmile.

Adam Green, SVP of strategy at Broadsign, added, “In a screen-fatigued world, fresh ad inventory like that offered by Swiftmile is attractive. The integration with Reach and full stack of Broadsign solutions makes Swiftmile’s inventory much more accessible to international media buyers while simultaneously streamlining operations for Swiftmile publishers.”

Swiftmile deployed its latest network of charging hubs in downtown Miami in June, adding to existing hub locations in Washington, DC; Pittsburgh; and Berlin, Germany, with additional deployments to be announced this summer.