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USSI Global and AdMobilize partnership set to drive AI in digital signage

Computer vision-based audience analytics to boost digital signage projects

AdMobilize, the world’s number one audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and USSI Global, a turnkey provider of customised network, broadcast, and digital signage (DS) systems and services worldwide, have announced a strategic partnership to more easily integrate AI into DS deployments. The partnership – with USSI Global also making a “strategic investment” – will see the implementation of computer vision-based audience analytics across various digital signage projects.

USSI Global and AdMobilize have worked together to optimise the implementation of AI in digital signage projects for retail, C-Store and more brick and mortar locations. The companies are also exploring new market opportunities such as QSR and other consumer engagement technologies.

“Partnering with AdMobilize to bring our clients cutting-edge AI solutions is an important step for USSI Global heading into 2021,” said David S. Christiano, CEO and president, USSI Global. “We believe our focus and expertise on service/deployment combined with AdMobilize AI can create new opportunities for our clients moving forward as they work to meet changing consumer expectations brought on by the Covid-19 pandemic.”

Rodolfo Saccoman, founder/CEO, AdMobilize added: “We are excited to bring this strategic partnership to market at the start of 2021. The expertise and client base of USSI Global combined with the technology of AdMobilize will create immense value for all stakeholders.”

USSI Global’s strategic investment and resulting partnership with AdMobilize are important steps in advancing USSI Global’s growing ‘as-a-service’ business model, according to USSI Global COO Anthony Morelli. “The entire USSI Global team is excited at the synergies that have developed through partnering with AdMobilize,” he said. “We have invested resources in this partnership that will bring continued innovation and growth to the digital signage space, and the business verticals that benefit from the technology.”