SNA Displays retrofitted an LED corner-wrap outside District Hall, a city-sponsored innovation centre in Boston, with upgraded LED video technology. Orange Barrel Media (OBM), a leader in unique outdoor media, owns and operates the newly upgraded digital-out-of-home (DOOH) platform.
District Hall was created as part of a public-private collaboration located in the city’s Innovation District. Conceived as a space for innovators and entrepreneurs to exchange ideas and host events, the space has become a multi-purpose community centre. The new EMPIRE Exterior LED video display is on the north side of the property facing Northern Avenue on one of the architectural pillars that gives the site its distinctive look.
The corner-wrap’s resolution and image clarity were improved, as the display’s pixel pitch went from 12mm to 10mm. Additionally, the display system is now both front- and rear-serviceable to streamline maintenance. The total display surface is 22ft 10in high and 25ft 2in wide (696 x 768 pixels).
Andrew Yee, senior director of construction at OBM, said: “We once again selected SNA Displays as the LED provider for this landmark sign at District Hall, because they are a trusted vendor in our industry. As we continue to expand our presence in the area, we look forward to elevating digital out-of-home media and enhancing the public experience.”
Jason Helton, executive vice president at SNA Displays, added: “After a long relationship, we were very proud to be working with Orange Barrel Media again on this upgrade. We try to approach projects from a partnership perspective rather than a sales perspective, so it’s truly gratifying to have earned such trust that we’re asked us to come back again after so many years. We look forward to supporting the project for the next decade-plus.”
In 2014, SNA Displays provided the original LED video technology at District Hall. I.D. Sign Group was tasked with removing the old display and installing the new one.
