Daktronics has partnered with longtime customer Park Outdoor, an out-of-home media company, to bring what it says is the first and only digital billboard to the City of Ithaca area, in New York state.
The new double-sided display is strategically positioned at a high-traffic intersection just outside the city, delivering more than 15,800 daily impressions, according to Daktronics.
The digital billboard replaces three static structures and was placed to accommodate a future pedestrian bridge project. The display features full-colour LED technology and allows the company instant content updates for advertisers, giving local businesses and organisations the ability to promote timely messages.
Advertisers already on board include a barbecue restaurant, two dispensaries, NYSEG, a local roofer and more. Park Outdoor also reserves space for public service announcements and community messaging, often provided at no cost.
Kerry Leipold, vice president of the Finger Lakes division of Park Outdoor Advertising, Ithaca, New York, said: “The location of the billboard is outstanding. It’s angled perfectly to meet DOT requirements while maximising exposure. It’s all in the angles.”
Joni Schmeichel, OOH strategist, Daktronics, said: “This project is a great example of how digital out-of-home can serve both business and community needs. We’re proud to support Park Outdoor’s vision and help bring dynamic advertising to a new market.”
