Clear Channel Europe and Broadsign have announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital out of home (DOOH) screens in the UK via Clear Channel LaunchPAD. Clear Channel’s premium UK OOH inventory is now available via more than 30 omnichannel and DOOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP).
Enabling one of the largest pDOOH activations in the region to date, the UK partnership bolsters Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels.
Advertisers will gain access to the UK’s largest digital Out of Home network Adshel Live (over 2500 screens) and the Malls Live premium digital screen network in the UK’s leading shopping malls (over 500 screens), adding to the current Clear Channel LaunchPAD offering in the UK with existing SSP partners.
Building on the success of similar activations in Italy, Spain, the Netherlands, and other European regions, it also vastly expands available pDOOH inventory across Europe via Clear Channel LaunchPAD, opening up more unified pan-regional advertising opportunities for global brands. With Clear Channel LaunchPAD being data-fuelled by real-world audience insights from Clear Channel RADAR data platform, this development will create unprecedented possibilities for brands to run targeted, programmatic campaigns at scale.
“This is a huge milestone for Clear Channel Europe as we have focused on accelerating the growth of Clear Channel LaunchPAD over the past 12 months,” said Andy Stevens, chief data officer at Clear Channel Europe. “More brands and advertisers can now take advantage of prime OOH real estate in the region, with more than 9,000 digital screens in eight European markets. Our ambition is to make it as easy as possible to access our inventory via multiple SSPs and this partnership with Broadsign marks the next step in implementing that strategy across the whole of Europe.”
Maarten Dollevoet, chief revenue officer, Broadsign, added: “Given the current advertising climate and shifting consumer behaviours, pDOOH is evolving at a breakneck pace, and brands, agencies, and DSPs all want in on the action. Strengthening our partnership with a prominent media brand like CCE helps to advance pDOOH for the overall industry. Media buyers across the globe can now take full advantage of OOH’s unique value proposition in the UK and add the geography to pan-regional campaign plans, which will all help drive the medium’s continued evolution.”
Clear Channel LaunchPAD was rolled out last year, with Broadsign as an SSP partner in Switzerland, Spain, Netherlands, Finland, Italy and Belgium, and an additional SSP partner in the UK, as part of Clear Channel’s strategic efforts to drive pDOOH growth and offer advertisers more targeted campaign planning solutions.