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Digital storytelling is DSS Europe 2018 theme

DSS Europe 2018 will reveal the roadmap for the retail fightback, says conference chairman Florian Rotberg

Digital storytelling is changing the narrative for retailers, integrators and manufacturers – and over 40 leading digital signage and digital out of home (DOOH) experts will be exploring this over two days in Frankfurt at the Digital Signage Summit Europe 2018.

Florian Rotberg, managing director, invidis consulting and DSS Europe 2018 chair, commented: “The conference programme will explore how digital storytelling and digital touchpoints are adding real value and ‘Changing the Narrative’ by utilising digital signage via improving customer engagement and bridging the online and offline worlds. Many retailers are looking at ways in which their traditional stores can become experiential destinations to help drive further in-store purchases.”

DSS Europe 2018 is a joint venture between Integrated Systems Events, the producer of the Integrated Systems Europe exhibition, and invidis, a Munich-based digital signage consultancy. The event will take place on 4-5 July at the Sheraton Hotel, Frankfurt Airport, Germany.

Rotberg continued: “Digital technology, such as digital signage, electronic shelf labels and new screen technologies such as LED and OLED, needs to inspire visitors to the store, and can’t be used as just a wow factor. Finding a balance between customer demands and expenditure, retailers must also place themselves in the shoes of their customers to discover what adds value to this experience.

“We will show how new technologies and business strategies are being absorbed by many market sectors where ‘storytelling’ and clear communications are key parts of their offerings. Attendees to DSS Europe 2018 will get a much clearer vision of the future and how they can shape their own destiny.”

Mike Blackman, Integrated Systems Events managing director, commented: “DSS Europe continues to set the agenda for the digital signage and DOOH industry in Europe and is recognised as the leading strategy conference for this vibrant market sector. We have an extremely strong conference programme and a great new venue and location for what promises to be our strongest edition so far.”

Among the full list of confirmed speakers are:
• Alastair Kean, development director, Dalziel and Pow
• Michael Luck Schneider, senior experience designer, AV technical strategist, ESI Design
• Peer Schmitz-Kuo, director sales and marketing, Media Frankfurt 
• Raphael Gielgen, trendscout, Vitra
• Richard Offermann, managing director client sales, Ströer
• Stefan Schieker, managing director, ResultMC
• Thomas Koch, managing partner, TKD Media

DSS Europe 2018 will feature two days of panels, presentations, awards, exhibition and numerous networking opportunities. The event will also see the introduction of a series of practical, ‘how to’ style workshops. These include:
• Hands On Sensors: How to work with, and where to place, sensors within a store environment;
• Touch Applications: How to engage with your customer using an in-store touch application;
• Content Design: How to deliver multi-platform content that works for the brand.

Exhibitors such as NEC, Samsung, LG Electronics, Philips Professional Display Solutions, Elo Touch, Sharp, BenQ and Epson will also be showcasing the latest technologies and solutions available to the market in a dedicated exhibition area. The invidis Digital Signage Awards will be held on 4 July and will recognise some of the outstanding digital signage projects completed during the past 12 months. 

Tickets to DSS Europe allow access on both days to the conference and exhibition area, as well as to the evening event on 4 July. Included in the conference ticket price are all beverages, lunch on both days and food and beverages at the evening event. The standard ticket price is €690 (plus VAT). For further information, and registration for the event, please visit