People
Broadsign appoints Latin America media sales head
Montreal-based OOH ad tech firm names Manuel Ameneiros to newly created regional role, based in Mexico City
broadsign
Displays & Signage
Broadsign platform to power JB Hi-Fi retail media network
Australian consumer electronics retailer is deploying the platform to manage in-store digital signage ad campaigns across more than 200 stores
People
Broadsign expands APAC team with four appointments
OOH and retail media technology company has made hires across service delivery, account management, and sales. (Pictured left to right: Adel Dani Kabbara, Bryan...
Acquisitions
Broadsign acquires Place Exchange to form unified OOH platform
Merger of Broadsign’s global CMS and ad-serving platform with Place Exchange’s programmatic OOH marketplace forms significantly expanded end-to-end solution for media owners and advertisers...
Displays & Signage
Broadsign and Scope3 advance DOOH carbon measurement
The partners want to unlock new DOOH campaign emissions insights for sustainability-minded media buyers, improving DOOH carbon footprint reporting
Acquisitions
Broadsign acquires Netherlands-based OutMoove
Deal intended to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally
Collaboration
Broadsign tech stack optimises PATTISON Outdoor Advertising
Partnership streamlines daily operations and unlocks new revenue potential, and enables PATTISON clients to maximise OOH campaigns
Retail & Hospitality
Zitcha and Broadsign partner to drive global in-store retail media market
New advertising technology integration intended to deliver global omnichannel retail media solution
Distribution
Coles 360 partners with Broadsign for retail displays
Partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across its network of retail media displays
Displays & Signage
INEO Solutions partners with Broadsign to expand loss prevention totems into retail outlets
INEO’s patented in-store advertising platform, powered by Broadsign Reach, leverages rising demand for DOOH so it can offer devices to retail stores for free
Displays & Signage
Clear Channel Europe and Broadsign extend UK partnership
Extended collaboration unlocks programmatic media buyer access to 3000+ premium DOOH screens across the UK
Retail & Hospitality
Broadsign initiative delivers in-store marketing for retailers
Solution enables retailers to deploy, manage, and monetise in-store digital marketing
Displays & Signage
Clear Channel Europe and Broadsign extend partnership
Strategic alliance brings all of Broadsign's OOH marketing solutions to CCE’s network
Displays & Signage
Broadsign deployed to drive OUTFRONT’s OOH network
OUTFRONT Media Inc Broadsign team up to bolster media sales operation
Business
Broadsign acquires fellow OOH software company Ayuda
Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Technology
Broadsign partners with OutMoove to simplify data-driven out-of-home advertising
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Technology
Digital signage: future developments
Ever narrower pixel pitches, the introduction of voice control - in the final part of this feature we consider what developments we can expect...
Technology
Digital signage: measuring effectiveness
What are the technologies emerging in the digital signage and DOOH space and how can businesses quantify effectiveness?
Displays & Signage
Digital signage: engage the attractor beam
There is now far more technology at work in the digital signage industry. Is it having the desired results?
ISE Daily
Controlling, directing and reaching across a nationwide network
Smart cities technology and media company Intersection has selected Broadsign International to power advertising on Intersection’s network of digital displays across the US. According...