Broadsign, a provider of out-of-home (OOH) and retail media advertising technology, has announced four appointments across the Asia-Pacific region, spanning service delivery, account management, and sales.
Adel Dani Kabbara joins as regional service delivery director across APAC, bringing experience in customer success, technical account management, and technical solutions from previous roles at Criteo, Tealium, and RadiumOne.
Alec Jeffrey joined Broadsign in early 2026 from B2B publisher Octomedia, where he served as group sales manager. In his new role as sales executive, he will focus on driving adoption of Broadsign’s platform among OOH media owners and retailers.
Alexandra Martin also joins as sales executive, working with brands, agencies, and demand-side partners across the programmatic OOH ecosystem. She brings experience from previous roles at Seedtag, JustEggs Digital, and SBS Australia.
Bryan Magee joins in a consultative capacity, focused on implementation and delivery of Broadsign’s automation strategy. He has previously held senior roles at Dentsu and WPP Media, and has consulted for a range of technology companies, start-ups, and media agencies.
Ben Allman, regional VP of platform sales, said: “The knowledge, ambition, and experience that Alec, Alex, Bryan, and Dani bring will play a fundamental role in unlocking Broadsign’s next phase of growth in this region.”
