Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across its network of retail media displays. Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign Platform.
“The Broadsign Platform provides the ideal solution to power our future network,” said Paul Brooks, general manager of Coles 360. “It currently services more than 300,000 screens worldwide and has been a leader in this space for two decades, making it an obvious partner.
“Over the last two years, we have learned a lot about their potential, what suppliers and their agencies want to see on them, and strategies to leverage their prime positioning for maximum impact. We now have a solid understanding of what it will take to deliver on the next phase of screens, and a key component of that is driven by the technology that powers them.”
Ben Allman, Broadsign head of sales, ANZ added: “With over 75% of supermarket shoppers buying in-store, retailers are increasingly focused on the digitisation of their physical worlds. Adopting best-in-class solutions, such as the Broadsign platform, has allowed Coles 360 to build a comprehensive and highly compelling retail media offering in a relatively short time span. We’re very excited and extremely proud to be partnering with one of Australia’s most iconic and trusted brands.”
Leveraging the Broadsign platform will allow Coles 360 to dramatically advance its in-store media capabilities across locations. It will enable campaign scheduling on a per-store basis, allow for desired time and day-parting, and support dynamic content.
