Broadsign has announced that JB Hi-Fi, Australia’s largest consumer electronics retailer, will deploy its platform to build and scale an in-store retail media network spanning more than 200 stores across Australia.
The platform is designed to allow JB Hi-Fi to plan, execute and measure in-store media and advertising campaigns from a single central hub, with real-time availability, ad serving and campaign reporting built in. An open API enables integration with the retailer’s existing systems and third-party partners including Retail Media Works and Criteo, while retaining full ownership and control of the network.
Gary Siewert, director of marketing and e-commerce at JB Hi-Fi, said: “We already had the screens to deliver in-store, and now with Broadsign, we have access to the same advertising toolset that major media owners use, and the ability to scale.”
Ben Allman, regional VP of platform sales at Broadsign, added: “By partnering with best-in-class solutions such as Broadsign, JB Hi-Fi are not only maximising the potential of their retail media network, they’re setting the strongest possible foundation for themselves in an increasingly competitive space.”
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