The move is designed to benefit out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory/locations. The combined power of Broadsign and Ayuda will enable them to streamline business operations across all of their inventory, digital and classic. The transaction is expected to close in the second quarter of 2019.
“This is a tremendous opportunity to bring together two market leaders in OOH software. Together we can help media owners drive greater efficiency in their business while at the same time realise the full potential of the industry as it becomes increasingly digital,” said Burr Smith, president and CEO of Broadsign. “The OOH industry has never been in a better place. However, to accelerate growth even more, media owners and their advertisers need access to the most innovative capabilities available, such as tools for revenue optimisation and the ability to sell via programmatic buying channels — both of which we can help them access.”
Ayuda was recently recognised by Deloitte Canada as one of the 50 fastest growing companies in Canada, with 647% revenue growth since 2014. Their impressive client list includes AdShel (Australia), Astral (Canada), OUTFRONT Media (Canada), Rouge Media (Canada), Ströer (Germany), VGI Global Media (Thailand), VMO (Australia), and Vyoma (India). Ayuda’s present CEO, Luc Filiatreault, and all of the development, operations, sales and services leadership team members of Ayuda have agreed to join Broadsign.
“The historical coming together of Broadsign and Ayuda makes so much sense,” said Andreas Soupliotis, founder of Ayuda Media Systems. “The combined offering of both companies creates an unprecedented best-ever offering for out-of-home media owners. I am thrilled to see these two powerhouse teams unite. The future of our industry is brighter than ever.”
“Ayuda’s robust business operations, financing, and ad delivery management system is a terrific fit with Broadsign’s market leading digital out-of-home marketing platform,” said Mark Boidman, managing director at PJ Solomon, which acted as Broadsign’s financial advisor on this transaction. “We are tremendously excited by the opportunity for the industry to take advantage of the combined strength of these two companies.”