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PPDS and Shure announce strategic global alliance

The deal, announced at InfoComm 2025, means Shure's IntelliMix Room Kits are now a proven solution with Philips signage products, including the Q-Line, D-Line and E-Line

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced a landmark global alliance with Shure, a leading innovator in audio and conferencing technology, to deliver a range of full room audio visual solutions. The deal was announced during a live launch event on Philips booth 3351 at InfoComm 2025 in Orlando.

The collaboration integrates a range of Philips Professional Displays with Android SoC together with Shure’s IntelliMix Room Kits.

PL Wang, VP at TPV Technology for PPDS, right, and Eric Vaveris, the CMO and VP of product management from Shure

Showcasing at InfoComm 2025 on booth 2843, Shure’s IntelliMix Room Kits have been designed to drive collaboration in small, medium, and large spaces with simple and secure Microsoft Teams Rooms conferencing kits. IntelliMix Room Kits measure up to 33x18ft (10×5.5m), using Shure’s premium audio signal processing, a touch panel, an all-in-one MXA902 ceiling array microphone and loudspeaker, and high resolution video.

For the first time, IntelliMix Room Kits are a proven solution with the Philips Signage 4050 (Q-Line), Philips Signage 3000 Series EcoDesign, Philips Signage 4650 (D-Line) or Philips Collaboration 4152 (E-Line) displays, plus a yet to be announced range of Philips Unite LED AIO displays, at launch. More compatible displays will be announced in due course.

Ron Cottaar, director of global marketing at PPDS, said: “Our collaboration with Shure further extends our commitment to bringing ‘total solutions’ to market, delivering the industry’s most advanced and complete range of hardware and software. Together, we are empowering our customers to purchase with confidence for all their project needs, no matter how complex or creative they might be.” 

PL Wang, vice president at the PPDS’ mother company, TPV Technology, said: “This industry-first agreement marks the start of a powerful alliance between two global AV leaders, offering ultimate assurance to customers seeking integrated, proven, and scalable meeting room and learning space technologies.”

The collaboration will also benefit from a range of remote management capabilities. This will include full compatibility and integration of Shure’s cloud management system, ShureCloud, with Philips Wave – PPDS’ cloud-based remote device management platform – to support discovery, and soon-to-come control of Shure devices.

The collaboration includes partners and customers located in the EMEA, North America, Asia Pacific, and India.

Chris Merrick, global marketing director, meetings & collaboration at Shure, commented: “Our collaboration with PPDS creates a reliable end-to-end solution that organisations can trust. As hybrid working and learning continue to evolve, the need for simple, scalable, and certified AV solutions has never been more vital. By combining our strengths, we are delivering high performance experiences that inspire confidence. From the boardroom to the lecture hall.”