Re-Sauce, a UK-based sales and business consultancy, has appointed Beth Warren as global consultancy partner, leading growth and transformation across key regions for the pro AV and technology-focused firm.
Warren brings more than 20 years’ experience in enterprise marketing, with a background spanning revenue growth, brand transformation and go-to-market strategy for B2B technology companies. She is the company says, widely recognised within the digital signage sector, with deep expertise in connected store experiences, CMS, retail media and ad-tech platforms.
In her new role, Warren is focused on positioning marketing as a core growth driver for B2B organisations, helping clients differentiate more effectively, sharpen brand positioning and translate full-funnel strategy into measurable commercial outcomes.
Gordon Dutch, CEO at Re-Sauce, said: “Beth brings a rare combination of strategic thinking and hands-on delivery. Her experience across digital signage, retail and enterprise technology will be invaluable as we continue to grow internationally and support clients looking to scale.”
Beth Warren, global consultancy partner at Re-Sauce, added: “Re-Sauce has built a strong reputation for delivering PR and marketing programmes within the AV and digital signage space. I’m excited to partner with the team at a point where the business is expanding globally and into new industries such as broadcast. My mission is to help clients unlock growth through clearer positioning, stronger differentiation and more effective go-to-market strategies.”
The appointment follows a period of growth for Re-Sauce, which recently launched a multi-lingual website available in English, Spanish, French and German.
Warren’s appointment follows that of Beky Cann, who joined as head of global PR and marketing earlier this year.
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