LG Electronics has debuted Pro:Centric+ – the next generation of its Pro:Centric hotel TV platform – at HITEC 2025, which is in Indianapolis, from June 16-19.
Pro:Centric+ allows for multiple third-party services to run natively within the system. Once vetted by LG, services can operate independently but harmoniously, the company says.
The company says examples of services that can be integrated onto the Pro:Centric+ platform include energy management where the Pro:Centric device is aware of the guest room status and manages the temperature based on the status to improve energy savings; client-side advertising insertion where the service dynamically inserts advertising into the linear content for monetisation; casting services like Google Cast or AirPlay; location services where the Pro:Centric devices are location-aware and can aide in asset tracking like luggage and service carts; and Wi-Fi monitoring where the Pro:Centric devices continuously monitor the guest network within each room to proactively identify problems.
Jake Benner, senior director of hospitality at LG Electronics North America, said: “With Pro:Centric+ the TV becomes more than a piece of glass. It shifts the conversation from in-room TVs as guest amenities to essential business infrastructure. This platform helps hotels reduce operating costs, increase safety and unlock new revenue streams through the addition of easy to install and manage third party services – while simplifying deployment and support.”
At HITEC 2025, LG is also demonstrating integrations with Anacove, a leading provider of AI-enabled, cloud-connected energy management solutions, and TraknProtect, which provides safety technology for hotel operations, to showcase the new platform.
Anacove brings AI-enabled smart thermostats, toilet leak detectors, asset tracking and staff safety alert tags – all monitored through a single interface that ties directly into the hotel’s property management system. TraknProtect enhances employee safety with wearable buttons that allow staff working alone to send alerts when needed.
Benner added: “Anacove’s AI-enabled energy and operations management solutions can reduce energy waste and costs while improving the safety and operational efficiencies of a hotel’s operations. And TraknProtect’s safety buttons provide a new level of safety for hotel employees who are working alone. Both demonstrate how the Pro:Centric+ platform can be leveraged to benefit hoteliers. We expect many more third-party service providers to take advantage of the Pro:Centric+ platform’s capabilities.”
The new Pro:Centric+ Web Management Interface allows hotel staff can use smartphones or tablets to wirelessly provision devices, enter setup details and perform maintenance.
In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetisation programmes for hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.
Look out for our Focus on AV in retail and hospitality in the forthcoming July/August edition of Installation, available from July 25.
