Biamp has delivered a background music system for 30 Pirie Street, a premium office tower in Adelaide owned by Quintessential. The system covers four zones: the main foyer, the atrium, the rear entrance off Rundle Mall, and the bike storage area.
Working with Australia-based integrator Professional Technology Partners (PTP), the team installed Biamp Voltera D-series amplifiers and Tesira DSP for processing and distribution, Desono pendant speakers in the atrium for architectural integration, and Desono in-ceiling speakers elsewhere for discreet coverage. An Apprimo touch panel gives concierges control, while Biamp Workplace automation handles day-to-day operation, including scheduled volume adjustments and a daily reset to default levels.
Chad Penley, general manager at Professional Technology Partners, said the challenge was balancing first impressions with conversation clarity across different areas of the building. “In the foyer and atrium, we needed music that felt welcoming but didn’t dominate. In the bike storage, we had to mask mechanical noise while keeping speech intelligible. And everywhere, the speakers had to blend seamlessly with the premium architecture,” Penley said.
Penley added that Biamp Workplace had been central to reducing operational complexity. “It handles everything automatically – music starts and stops on schedule, volumes adjust throughout the day, and the system resets itself every morning. The concierge team doesn’t need training or technical knowledge,” Penley added.
The networked Biamp infrastructure also gives Quintessential flexibility to expand or modify the system as tenant needs evolve.
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