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Kramer Electronics debuts In UAE with Abcom Distribution

Distribution agreement coincides with GITEX 2020 where the firms share a booth

Kramer has entered into an exclusive UAE distribution agreement with Abcom Distribution LLC, provider of customised AV business technology distribution. Visitors to the companies’ joint booth (C1) in Hall 4 at GITEX Technology Week – taking place December 6-10 at the Dubai World Trade Centre –will be amongst the first to experience Kramer’s extensive range of business continuity solutions.

The distribution deal follows the Israel-United Arab Emirates normalisation agreement, which was signed in September 2020. Prior to this, all trade, travel and even telephone communication between the two countries was restricted.

“The last eight months have seen the world transform its video and audio use, with the rise of hybrid working and blended learning methods,” said Sam Bonomo, Executive VP at Kramer. “These technologies now power the way we work, learn, and socialise. Our signal distribution solutions bridge the worlds of traditional Pro AV and IT to facilitate high quality, flexible and secure video and audio communications and will bring game-changing opportunities to the region.”

Pradeep Kumar, general manager at Abcom Distribution added: “We are honoured to be the exclusive distributer of Kramer solutions in the UAE. Israel is renowned for developing world leading technology solutions and we are proud to be the first to bring Kramer’s products to the professional audio-visual and IT markets in the UAE.”