Atlona will broaden its APAC presence with the addition of Aquila Data Indonesia to its regional channel partner network. Aquila Data Indonesia becomes the distribution partner for the APAC country, which touches Southeast Asia and the Oceania region.
In addition to country-wide sales efforts, the company will endeavour to elevate Atlona’s brand recognition through dealer network expansion, post-sales support, training and education, and other value-added services.
Aquila Data Indonesia specialises in the distribution of high-end AV and UC systems, with an emphasis on convergence with IP networks. Based in Jakarta, Aquila, Data Indonesia’s structure covers Indonesia’s immense geographical spread, bolstered by an extensive dealer network that reaches the most remote corners. Its value proposition is strengthened through a team of technical experts with diverse systems design, integration and maintenance skillsets.
Aquila Data Indonesia director Bun Handry says the plans to raise Atlona’s visibility throughout Indonesia are broad. He cites customer education, partnership building, and active participation in regional industry events as key strategies, adding that existing relationships with architects and consultants allows for early involvement in project planning. The latter affords Handry and his colleagues with an opportunity to position Atlona as a key supplier during the systems design phase for education, corporate and other enterprise-level projects.
“The AV market in Indonesia is competitive, and require strategic differentiation to attract attention and gain market share,” said Handry. “Our consultative approach, responsive customer service, and ability to raise product awareness are just some of the many services that set Aquila Data Indonesia and the brands we represent apart from the competition.”
Handry believes that Indonesia presents various opportunities for expansion. “Indonesia’s commitment to modernising its education system and enhancing corporate enterprise capabilities has opened up countless opportunities to support hybrid learning and smart office spaces,” he said. “Atlona’s Omega Series of matrix switchers, Velocity control systems, and HDVS Series of PTZ cameras are some of the many products we are excited to promote for classrooms, conference rooms and remote collaboration projects.”
Kurt Loh, business director, Asia-Pacific for Atlona, explained the choice of distribution partner. “Aquila Data Indonesia’s decades of AV/IT experience, localised presence, and commitment to innovation, collaboration and tailored solutions will empower Atlona’s market penetration and help us establish long-term relationships in a very promising and high growth AV market that’s propelled by the country’s digital economy strategy,” he said.
“Additionally, their emphasis on training and education will empower integrators and end users with Atlona knowledge, while their reputation for exceptional service and responsive technical support will ensure customer satisfaction. We look forward to their contributions and our collaborations moving forward.”
