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Xilica announces changes to distribution in Nordics

Matrix Sales, based in Copenhagen, will take over distribution in Denmark, whilst Benum Sweden, based in Stockholm, will be responsible for distribution in Sweden

Xilica, which provides IT-centric audio solutions, has announced changes across its distribution network in the Nordics, appointing two new sole distributors: Matrix Sales for Denmark, and Benum Sweden for Sweden. There is no change to distribution in Norway, with long-time partner, First Audio A/S, continuing to represent the brand.

Xilica’s portfolio of digital signal processors, network endpoints, user interfaces, and speakers offers integrators the ability to deploy installed audio systems end-to-end using Category cable, PoE and standard network infrastructure. In partnership with audio and visual suppliers, Xilica says its products can provide solutions for conference spaces, classrooms and government applications.

Matrix Sales, based in Copenhagen, distributes audio, video and lighting brands to the Danish market, including Shure, L-Acoustics, Visual Productions, Tannoy and Netgear, covering the pro audio, integrated systems and lighting segments. Benum Sweden is based in Stockholm, and serves the Swedish AV market with its range of audio and video products from brands including Shure, Adamson, Allen & Heath and Powersoft, backed by dedicated training and support.

“Customers in Denmark and Sweden will benefit from responsive, knowledgeable technical support and application engineering, and the ability to easily integrate Xilica room systems with a range of high-quality third-party brands,” said James Knight, CEO, Xilica.