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Shure appoints new regional sales manager

The SDUK Systems Group, the installed sound division of Shure Distribution UK, has appointed James Nichols to the role of Midlands regional sales manager, Installed Sound.

Nichols career in AV sales spans eight years with experience in the corporate, educational and public sectors. His most recent position was as regional business development manager for theatre, stage light and sound equipment supplier, Northern Light, where he consulted on, designed and sold AV systems to private companies, integrators, universities, and local authorities.

Based in Lincoln, Nichols will assume responsibility for the Midlands sales region, working under the direction of SDUK’s System Group Manager Duncan Savage to further develop relationships with integrators and installed sound projects in the region that incorporate brands from the SDUK stable.

“The Systems Group has had a very successful first few months, and as projected, we now need a sales manager dedicated to the Midlands,” commented Savage. “With his extensive experience in the region working with both the public and private sector, James will be a valuable addition to our team.”