Powersoft has appointed Ondrej Sedlacek as Central, East Europe and Nordics distribution sales area manager, and Juan Moreno as South America distribution sales area manager, strengthening the company’s global distribution network.
Sedlacek joins with more than 30 years of experience in pro AV, including nearly a decade as regional manager for the Nordics and CEE at Biamp Systems, where he was responsible for business across 33 countries. He has also held roles as head of global sales at CUE, international sales manager at AV Media Systems, and most recently sales manager at Simpleway. In his new role, he will focus on strengthening Powersoft’s distribution network across the CEE and Nordic territories, with an emphasis on the installed sound market across corporate, hospitality, education and transportation verticals.
Ondrej Sedlacek, distribution sales area manager at Powersoft, said: “Powersoft has long stood out to me as one of the true innovators in our industry. In many ways, this role feels like a homecoming. I spent nearly a decade developing these same markets, and I could not imagine a better brand to return with.”
Moreno brings more than 15 years of experience in pro audio, having held roles at Shure and Sennheiser developing distribution networks across Latin America. At Shure, he supported major international events including Viña del Mar, Lollapalooza and the Latin Grammy Awards. In his new role, he will work with Powersoft’s distribution partners across Latin America, focusing on live entertainment, fixed installations, hospitality, sports venues and corporate AV.
Juan Moreno, distribution sales area manager at Powersoft, added: “What attracted me to Powersoft is its reputation for innovation and engineering excellence. Joining Powersoft represents an exciting opportunity to work with a brand that is shaping the future of professional audio.”
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