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VITURE announces over $10M in funding for XR glasses

Funding for XR innovator will help in the mass production of its VITURE One XR glasses

VITURE, a startup making a “new era” of immersive mobile extended reality (XR) possible, has raised a Series A funding round totalling over $10 million led by BAI Capital and Verity Ventures. This funding will help VITURE mass produce its VITURE One XR glasses and continue to develop its innovative portable entertainment technology.

This round comes during a successful first year for VITURE and its flagship XR glasses, which are set for full retail availability in early 2023. The wearable technology raised more than $3 million on Kickstarter, surpassing Oculus Rift to become one of the most highly funded XR products in crowdfunding history. In addition to the impressive crowdfunding campaign, VITURE has already closed 3 rounds of funding within 1 year after establishing, bringing the total venture capital raised to more than $15 million for the year. The company also won a Fast Company 2022 Innovation By Design Award for the VITURE One XR glasses.

VITURE One XR glasses are the first to boast tint-changing film and offer a spatial-sound experience using HARMAN audio technology. Wearers can easily adjust the brightness and background settings with the touch of a button for the best picture quality, day and night.The XR glasses are available now for pre-order starting at $479.

“At VITURE, we are passionate about pushing toward a truly mobile era of entertainment,” said David Jiang, co-founder and CEO of VITURE. “We appreciate our investors believing in the product and the team, this funding will help us set the standard for next-level digital entertainment for years to come.”

Annabelle Long, founding and managing partner of BAI Capital, added: “VITURE offers unparalleled visual and interactive experience to the gamers, enabled by virtual reality technology, and defines a new paradigm of interactive entertainment for the cloud computing era. We highly value VITURE team’s innovation capability and believe in the synergies with BAI’s Metaverse portfolio and Bertelsmann’s content business.”