AVIXA has announced it will host InfoComm EDGE, a two-day experiential event at Dubai’s Festival Arena on October 27-28, 2026.
The event is positioned as an alternative to traditional trade shows, targeting senior decision-makers and project stakeholders in government, enterprise, education, retail, leisure and entertainment sectors rather than the AV trade.
The format centres on experiential activations designed and built by the local integration community, rather than conventional exhibition stands. The 7,200sqm venue will be organised around a central stage rather than a traditional trade show grid.
David Labuskes, CEO of AVIXA, said: “The GCC is a region that has an unquenchable thirst for innovation, and it has the vision and resources to turn its dreams into reality. We have an established pro AV community in the region at the forefront of this innovation, which has both the talent and the creativity to deploy the buyer-focused activations that will form the core of InfoComm EDGE.”
The event will feature a series of activations supported by networking pods, moving away from the stand-by-stand layout of conventional trade shows.
Cara Turner, event director at InfoComm EDGE, added: “It’s challenging for high-level decision-makers to visualise solutions as they walk around a conventional trade show floor stand by stand. That’s why, for InfoComm EDGE, we are taking a unique approach by co-creating an event with the design and deployment community for the first time.”
AV integrators can submit designs, while manufacturers can explore sponsorship opportunities via www.avixa.org/infocomm-edge-dubai.
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