Re-Sauce, the international sales and business consultancy for technology brands, has announced a rebrand including a new logo, brand toolkit and website. The rebrand follows the addition of Beky Cann to the company’s senior leadership team.
The consultancy has changed its colour scheme from red and yellow to navy blue, whilst retaining its name. The rebrand is designed to reflect the company’s direction and expanded service offerings across sales, commercial strategy, marketing and PR.
Gordon Dutch, CEO at Re-Sauce, said: “It is important that our brand clearly reflects the company’s direction, character and skillset, now that we have added Beky Cann to our senior leadership team. We reflected on who we would like to be going forward and what our clients value most about us – both as individuals and as a team.”
Beky Cann, head of global PR and marketing at Re-Sauce, said: “To coincide with the new rebrand, we are thrilled to announce the launch of the all-new Re-Sauce website, which reflects the changes in our business model since launch, and the value that we provide our clients. It also includes a significant number of client testimonials and case studies.”
The Re-Sauce team will attend ISE 2026 in Barcelona from February 3-6. Gordon Dutch and Beky Cann will be joined by members of the wider PR team covering the US, DACH, France, Spain, LATAM, APAC and Middle East regions.
Re-Sauce was founded in 2020 and provides sales, marketing and PR consultancy services for the pro AV and technology markets. Its services include sales strategy, PR support, SEO, website design and hosting, video production, media buying and events management.
