PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has promoted Jonas Fjeld to business manager Nordics. The newly created role forms part of a broader organisational realignment intended to support future growth and deliver more localised service and support to partners and customers.
Fjeld joined PPDS in August 2025 as country sales manager for Philips Professional Displays in Norway, bringing more than 15 years of AV/IT sales and management experience, including a decade at two major manufacturers and distributors.
Reporting to Jae O Choi Park, EMEA commercial head at PPDS, Fjeld’s expanded role covers Sweden, Finland, Denmark, Norway, Estonia and the Baltics. He will lead sales and commercial strategy across PPDS’s full product range, including Philips LED and videowalls, signage, ePaper and interactive displays, and professional and hotel TVs.
Working alongside his team, including Lilly Janson, sales manager Finland and Baltics, and Peter Bystrom and Peter Thurner, both sales managers for Sweden, Fjeld will also focus on strengthening channel relationships with distributors, system integrators, AV/IT partners, designers and architects.
Jonas Fjeld said: “Since joining PPDS, I have believed strongly in what we can achieve with our portfolio and talented team. We have built strong momentum in Norway, and I am proud to now take on this expanded role. There are significant opportunities ahead across the Nordics, and together we will continue to strengthen PPDS’ position in the market.”
Jae O Choi Park added: “Jonas has demonstrated strong leadership and a clear ability to develop and execute strategies that deliver results. His deep understanding of the Nordic region made him the natural choice for this role.”
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