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Powersoft secures €6m HOLOPLOT deal for new immersive venue

Italian audio company will supply amplification technology for the as-yet-unnamed venue from HOLOPLOT, the company behind the 3D audio system used at Sphere (pictured) in Las Vegas, with deliveries scheduled throughout 2027

Powersoft has signed an agreement worth approximately €6m with HOLOPLOT to supply amplification technology for a new immersive entertainment venue. The project extends a partnership between the two companies dating back to 2019, which has already seen Powersoft technology deployed as part of HOLOPLOT’s X1 Matrix Array system at Sphere in Las Vegas.

For the new, as-yet-unnamed venue, Powersoft will supply compact, ultra-high-efficiency 16-channel amplifiers for integration into the HOLOPLOT X1 audio system, alongside its patented IPAL (Integrated Powered Adaptive Loudspeaker) technology for the system’s subwoofers.

HOLOPLOT in use at the Sphere, Las Vegas

According to Powersoft, the amplifier technology will deliver significant energy savings compared with traditional amplification while maintaining the performance required for the large-scale immersive system.

IPAL, meanwhile, is designed to optimise low-frequency acoustic performance by responding to operating conditions in real time, allowing the system to adapt to different loads and acoustic conditions.

Deliveries under the €6m agreement will take place in several tranches and are expected to be completed during 2027, in line with HOLOPLOT’s project schedule and the planned opening of the venue.

Dominik Unützer, CEO of HOLOPLOT, said: “As the leading player in 3D audio beamforming, HOLOPLOT chose Powersoft’s 16-channel amplifiers and IPALs because they combine a remarkably compact footprint with ultra-high efficiency. Powersoft is a recognised leader in amplification technology, and their products give our systems outstanding performance and reliability.”

Luca Giorgi, sales director at Powersoft, added: “We are pleased to once again partner with HOLOPLOT and contribute our expertise to the development of another spectacular venue.

“For this new high-tech entertainment destination, we will provide a technologically advanced audio system designed to offer audiences the best possible interactive and fully immersive experience, while at the same time delivering considerable energy savings and reducing environmental impact.”

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