Axion Displays, which serves as Digital Projection’s exclusive sales and support partner across EMEA, has appointed Stéphane Bourdon to lead sales across France, Spain and Portugal, strengthening the company’s local market coverage and ensuring continuity for Digital Projection customers in the region. Bourdon brings more than 20 years of professional AV and display industry experience, joining Axion Displays following 14 years at Digital Projection, where he served as sales manager for France, Spain and Portugal, as well as territories across North Africa and the Balkans.
Bourdon said: “Joining Axion Displays was a natural next step. I know the team, the products and the markets extremely well, and we share the same commitment to long-term customer relationships and strong technical support. For Digital Projection customers, it is very much business as usual – they can continue working with the same people and expect the same knowledge, responsiveness and care.”
He added: “I’m also excited to work with Magnos LED and Brainsalt media servers, enabling me to offer customers a wider range of solutions and help them find the right technology for each project.”
Dirk Siedle, CEO at Axion Displays, added: “Stéphane brings a wealth of experience, trusted customer relationships and an exceptional understanding of the French, Spanish and Portuguese markets. He is a hugely valuable addition to the team and reinforces the continuity and local expertise at the heart of our partnership with Digital Projection.”
Axion Displays’ portfolio also includes Magnos professional LED solutions and Brainsalt media servers, alongside its representation of Digital Projection across EMEA, excluding Germany. Bourdon takes up the role with immediate effect.
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