Digital Projection has appointed Axion Displays as its dedicated sales and service partner across a number of territories spanning the UK, Ireland, South-West Europe, the Middle East and North Africa.
Under the agreement, Axion Displays will specifically cover the UK and Ireland; South-West Europe, including Italy, France, Switzerland, Spain and Portugal; the Middle East, spanning Saudi Arabia, Kuwait, Yemen, Oman, Bahrain, Qatar, the United Arab Emirates, Turkey, Syria, Lebanon, Israel, Jordan, Egypt and Iraq; and North Africa, covering Morocco, Algeria and Tunisia.
The Reutlingen-based distributor brings together former members of Digital Projection’s EMEA team, giving it familiarity with the manufacturer’s product range.
John Liu, group head of the Display Solution Business Unit at Delta Electronics, said: “Strengthening regional customer engagement and technical expertise is an important part of Digital Projection’s long-term display solutions strategy. The Axion team has a long history of championing the Digital Projection brand. With their deep level of technical expertise and familiarity with our technology, we are confident they will harmonise and further develop the sales and service function, ensuring customers benefit from exceptional local support and specialised application expertise.”
Dirk Siedle, general manager at Axion Displays, added: “By combining world-class projection technology with Axion Displays’ comprehensive market knowledge and service excellence, we are ensuring that customers and users in these regions receive the highest level of support and innovation.”
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