LG Electronics USA has announced a multi-year partnership with Mercedes-Benz Stadium to provide hundreds of new LG DVLED and LCD displays for installation throughout the venue. The deal is led by a robust 98-screen pitch LED ribbon-board, that provides a vivid, field level backdrop for all Atlanta United home matches. It is LG’s first such implementation in the United States.
As part of an ongoing stadium-wide display technology refresh ahead of the 2025 Club World Cup and 2026 FIFA World Cup, LG LED displays are now being installed across multiple areas of the venue, including the Gallagher Club and Lounge at Molly B’s, concourse areas, and the field level pitch boards used for soccer matches.
Tom Bingham, B2B vertical markets director, LG Electronics USA, explained that the 98-screen field-level LED ribbon display features a unique technology over each display that helps protect the screens from impact. It also allows the portable advertising and information display solution to be stored away between matches played by Atlanta United and the Atlanta Falcons. The display can also be used for other events where field level signage is required.
The stadium will debut the new field level display to soccer fans beginning February 22, Atlanta United’s opening match of the season.
David Bacher, head of B2B marketing at LG Electronics USA, said: “We are proud to partner with the Mercedes-Benz Stadium team to install LG’s innovative display technology throughout this magnificent sports and entertainment venue, from the unique field pitch boards to bars and club experience zones.
“Over the course of this partnership, we look forward to helping Mercedes-Benz Stadium achieve its goal of making the fan experience more compelling and engaging with our display solutions.”
Kevin Pope, vice president and chief information officer, AMB Sports and Entertainment, noted: “Already offering world-class sport and live music entertainment, Mercedes-Benz Stadium is now looking to the future by adding the best display technology from the field level to bars and guest engagement zones.
“This expanded partnership builds on our positive history of working with LG and the confidence we have in the LG brand. We’ve had LG digital displays in the stadium since we opened and have long appreciated their reliable performance and value.”
Bingham added: “Creating unique display solutions that enable our customers like Mercedes-Benz Stadium to generate better fan experiences and enhanced revenue streams is at the core of what LG does best. We won’t consider the task finished until and unless our customers are completely satisfied with the solution we develop together, as a team.”
