Samsung Electronics | Stand: 3F500 — A new hotel TV line-up that combines sophisticated designs, cutting-edge in-room entertainment features and a unified platform, is being unveiled on the Samsung stand at ISE 2025.

Samsung’s 2025 line-up introduces The Frame (model name HL03F) as a hotel TV, bringing stunning 4K QLED picture quality with vivid colours, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its Art Mode, The Frame allows hotel managers to customise guest rooms and surroundings by displaying a curated selection of modern or classic artwork – or even other tailored images such as hotel-branded visuals – when the TV is not in use.
The new range, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast for secure in-room streaming. Guests will be able to easily cast their favourite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is said to be quick and straightforward, utilising QR codes for instant pairing.
The line-up also supports Apple AirPlay, allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an simple streaming experience.
Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator requirements, simplifying installation for hotels and reducing infrastructure demands.
“Our 2025 hotel TV line-up is designed to elevate the guest experience with personalisation at its core,” said Hoon Chung, executive vice president of visual display business at Samsung Electronics. “Hotels can customise their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and, the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”