In this executive Q&A, Rob Lane speaks with Adam Marsden, Datapath’s UK & Baltics regional sales manager, to explore the rapid evolution of modern control room environments. Over his 13-year tenure at Datapath – which included serving as global training manager – Marsden has gained deep insights by observing operator workflows and pain points globally.
Marsden highlights a major shift: control room end users are taking a more active role alongside system integrators in influencing technology choices. Rather than cherry-picking isolated products, customers now demand unified ecosystems optimised for the operator level. While grand video walls remain useful for high-level overviews, investment is heavily concentrating on operator workstations, KVM, and software platforms that support “personal video walls”.
The conversation also breaks down how hybrid and distributed models are driving demand for highly secure content-sharing across backup facilities without sacrificing latency or quality. Additionally, Marsden details how AI is being deployed for automated threat-triggers and shares a real-world project example involving an MOD-shared facility that successfully air-gapped seven disparate networks using Datapath’s Aetria and Aligo solutions. Ultimately, organisations are looking for long-term, consultative technology partnerships to guide their operational roadmaps. Watch the full interview below.
