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Westfield deploys 250 displays across London shopping centres

Designed and manufactured by British firm Trueform, the displays help to drive customer engagement and boost marketing opportunities

Global shopping giant Unibail-Rodamco-Westfield has completed the installation of more than 250 bespoke designed digital display solutions inside its two London-based shopping centres; White City and Stratford.

The displays, which include 170 installations in White City and 80 in Stratford, were designed and built by British company Trueform, who provided an end-to-end-service for the project.

Westfield, which also has locations throughout the US and Europe, has recently completed a £600m expansion upgrade of its White City location – a venue which welcomes over 30 million visitors a year and covers over 2.6 million square feet.

With a desire to improve the customer experience, while also enhancing marketing opportunities, a range of 49in, 55in and 75in digital 4G connected 4K displays – each incorporating interactive digital advertising and touchscreen functionality – have been installed.

The units utilise combinations of both Samsung and LG open frame displays with Trueform’s own ‘Fusion’ smart technology climate control engines, which feature remote diagnostic and repair capabilities, utilising Broadsign on Windows 10-IOT platform.

Such has been the success of the installations at White City, Trueform has since provided a further 80, 75in digital pods at its other London location in Stratford.

All pods can provide internet connectivity, audience measurement and analytics and are visible in all lighting condition – including direct sunlight. Built from long-lasting rugged-materials they are able to withstand potential vandalism attacks.

Jonathan Morley, Global CEO, Trueform Digital, commented: “Following our great success and great working relationship with the Westfield team at their stunning White City shopping centre, the additional order from Westfield was a major endorsement for Trueform and our premium range of indoor and outdoor digital advertising products.

“Both awards provide a further premium showcase of our capabilities in the digital retail signage market and a further huge endorsement of Trueform Digital’s expertise.”