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Sony research reveals power of video in higher ed

Higher education now faces a cohort of Gen-Z students, ‘digital natives’ who have grown up online in a globally connected world. In particular, the use of video in education is becoming an integral support tool for many pedagogical strategies. Sony recently conducted a survey looking at the use of video in education with universities across Europe. It found that over 87% of teachers, professors and lecturers use video content as part of their lectures or seminars.

In preparing for their future, this demographic of students now expects to utilise technology in all aspects of their lives, including education. The trend is only set to grow, with 43% of education professionals surveyed already allowing students to submit work in video format.  

Universities are recognising the value in moving away from the traditional ‘one way’ lecture theatres and instead investing in video technology to ‘future proof education’. 29% of educational professionals already provide video-based revision tools and a further 30% are looking to include them in the near future.  

The use of video in education not only diversifies course materials, it also supports flexible distance learning. 53.% of education professionals use video to record and share lessons with their students. This not only provides flexible remote learning for students but allows universities to grow student numbers within their own region or across the world. 

Current market stage 

Over the past several years, the rise of internet has changed our viewing and learning habits with the growth of popular platforms such as YouTube, which sees 3 billion searches per month. Digital convergence and the arrival of 5G will only increase demand for video in the future. 

Today, more and more universities are seeing the importance of creating collaborative learning spaces and 93.5% of educational professionals believe that interactive video can improve engagement among students. Swansea University and Bolton University are examples of institutions who have chosen Vision Exchange to provide active learning solutions and ensure today’s generation of students are receiving a ‘future-proof’ education. 

“The new technology has brought a lot of positivity to the staff, which has been reflected in enhancing the student teaching experience and student satisfaction, maintaining good recruitment, especially at a time when the sector is under many pressures,” says Ian Moth, IT Desktop Support Team Leader at University of Bolton.  

Alex Parlour, Corporate and Education Marcomms Manager at Sony Professional Solutions Europe explains: “The transition that is happening from traditional learning to video-based learning is having an undeniably positive impact on students’ educational experiences”. Alex Parlour adds: “Here at Sony Professional Solutions Europe we are committed to providing top-of-the-range edtech solutions for Universities to aid them in keeping up with the current generation of tech-savvy students”. 

Times are changing and the future of education is evolving. Higher Education institutions must take on board the transformative way video and edtech solutions can impact learning, giving students and staff a whole host of ‘future-proof’ options to learn and educate.  

Sony conducted a survey on video in education with 123 participants across Europe. Those surveyed included Tutors, Lecturers and IT/AV Managers and Directors. 

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