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Enterprise video specialist Brightcove reimagines brand

Brightcove has undergone a brand refresh to better reflect the company's commitment to organisations "who place video at the centre of their business"

brightcoveThe renowned specialist in video for business, Brightcove, has announced what it calls a “complete reimagination of its brand” at a time when video is “fully embraced by both consumers and businesses across all sectors”.

The company states that the move crystalises its mission to “own the video platform conversation globally as the definitive voice on how video is hosted, shared, monetised and experienced, while achieving customers’ goals through its leading technology”.

“This is a pivotal time for our industry, and the need for video will remain an anchor for brands who understand the power it can deliver to unite, engage, and communicate,” said Jeff Ray, the company’s CEO. “Our customers represent some of the most innovative companies in the world, and we’re proud to partner with them to own the moments that matter. This brand evolution reflects who we are today, our ambitions for the future, and our commitment to the companies who place video at the center of their business.”

Businesses across many sectors will be familiar with Brightcove, arguably most notable down the years for its video player (formerly used at Installation towers), but its solutions offering has evolved rapidly to see it provide various products and video solutions for organisations such as the Consumer Technology Association (for CES), SXSW, the Academy of Motion Picture Arts and Sciences (the Oscars), and Hugo Boss.