According to new research from Futuresource Consulting, the professional video camera market achieved global revenues of $2.1bn in 2024. That number is an 8 percent year-on-year decline, but according to the analysts, some key strategic opportunities are beginning to emerge in 2025.
Helen Matthews, senior market analyst, Futuresource Consulting, said: “The pro video camera market is at a crossroads, caught between disruption and opportunity. We’ve seen the rise of video-first communication, OTT content consumption and online content creation, which together have fundamentally transformed the video production industry as we know it.
“Economic headwinds and shifting media consumption habits bring turbulence, but there are strategic opportunities in emerging regions, key verticals and tech innovations.”
According to Futuresource, Sony continues to lead the way, with over 30 percent of the total global market value. The company’s success stems from its presence across all camera categories, particularly in mirrorless, pro camcorders and system cameras, said Futuresource.
Mirrorless cameras and pro camcorders continue to dominate due to their high sales volumes, but they and high-end digital cinema cameras saw a decline in 2024, added the analysts. However, system and box cameras and pro PTZs remain stable.
Matthews added: “Despite the headwinds, the pro video industry is poised for transformation. For example, with over 22,000 pro PTZ cameras sold into broadcast in 2023, the demand for flexible, high-quality and cost-effective solutions is growing. By targeting evolving content creation trends and expanding into emerging regions, manufacturers can carve a path forward in a competitive market.”
