Global video conferencing hardware shipments are forecast to reach 4m units by the end of 2025, an 8 percent year-on-year increase, as the industry builds resilience amid policy uncertainty and changing enterprise demands. That’s according to Futuresource Consulting’s Global Video Conferencing Market Review, which also predicts total category value will hit $4bn this year, with positive progress expected through to 2029.
The growth comes despite a hesitant start to 2025, with concerns around US import tariffs casting a shadow in Q1. However, President Trump’s 90-day reciprocal tariff pause, announced in April, gave manufacturers breathing space. That helped lift sentiment ahead of InfoComm, where exhibitors reported busy stands and strong attendee interest in new product releases. Futuresource research also shows that most leading vendors already have ample US stockpiles, softening any immediate impact when the 90-day reprieve ends on 9 July.
Android and MDEP add new momentum
The growing influence of Microsoft’s Android-based MDEP (Microsoft Device Ecosystem Platform) is reshaping video bar development. Designed to support Teams Room deployments, MDEP is fuelling momentum behind all-in-one Android video bars, a segment forecast to grow at a CAGR of 13 percent between 2025 and 2029.
However, the opportunity doesn’t come without its challenges. Scarlett Woodford, head of collaboration at Futuresource Consulting, said: “As Android-based video bars exert their market influence, differentiation is becoming far trickier. Manufacturers need to strike that perfect balance between price, performance and platform interoperability, or risk being lost beneath the noise in a crowded market.”
By 2029, Futuresource expects video bars to overtake meeting room cameras as the most common video conferencing form factor, highlighting a broader trend towards simplicity, scalability and smarter integration.
Windows 10 end-of-life sparks upgrade jitters
Another looming challenge for enterprise IT and AV teams is Microsoft’s scheduled end of support for Windows 10, in October 2025, according to the report. Many video conferencing systems, along with adjacent AV technologies like signage and control, still rely on the OS. As a result, businesses face a complex and time-consuming upgrade path. This, in turn, may delay procurement cycles as IT teams prioritise OS transitions over new hardware rollouts.
Futuresource notes that this upgrade cycle coincides with a convergence between IT and AV teams, as businesses aim to do more with less, while still investing in meeting room enablement. This shift favours vendors with strong IT channel relationships and those with scalable, standardised solutions. Traditional AV focused brands must adapt quickly, or risk losing relevance in a more IT-centric procurement environment.
The vendor landscape and new design priorities
In the cloud conferencing peripherals space, Logitech remains the largest global vendor by volume, holding an 18 percent market share at the end of 2024. Its Logitech Sight solution is expected to benefit further from CollabOS 1.15’s new daisy-chain functionality, adding flexibility to multi-camera deployments.
Meanwhile, participant experience remains a core design priority across the board, with its principles continuing to inform product development. This is particularly notable in environments where multi-vendor setups and flexible workspaces demand seamless, scalable solutions.
Woodford said: “There’s no doubt that the video conferencing market is moving through a period of realignment. Vendors are being tested on every front, from geopolitics to platform realignments, but it’s also a moment of real opportunity. Those that can align with evolving workflows, changing software ecosystems and new user expectations will be the ones to lead the next wave of growth.”
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