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Full Production & Avion TSL launch strategic partnership

Partnership will see both companies benefit from the sharing of premises, resources and expertise

Full Production, the Berkshire-based specialist in the design and delivery of world-class production, has announced a new strategic partnership with Coventry-based Avion TSL. The partnership will see both companies benefit from the sharing of premises, resources and expertise, enabling the delivery of a stronger and faster service to a broader range of clients in the UK and beyond.

Founded in 2010, Full Production has worked on a variety of top-flight events in recent years, from touring exhibitions and awards shows, to television, festivals and other special events. Drawing on a network of skilled designers, project managers and crew, the company prides itself on its central ethos of ensuring the customer’s vision is realised as fully as possible.

Steve Richardson (left) & Mat Spencer

Avion TSL, a family-run business formed in 2001, specialises in providing full-service production for, concerts, fundraising events, fairs, Christmas walks and other visitor experiences. Under the new partnership it will operate under the Full Production banner where appropriate, while continuing its own activities as Avion TSL.

“Avion TSL focuses on a largely different niche, but is very much a like-minded company,” explained Full Production’s managing director, Steve Richardson. “We worked alongside them last year, and we saw that they shared our customer-driven approach to the events market, always taking great pride in bringing an event to life, always enthusiastic and professional. I believe we will complement each other very well.”

Avion TSL’s events manager, Mat Spencer added: “We’re both companies that like to say ‘yes’ when clients ask if we can do something, or if we have previous experience of a type of project,” says  “This partnership makes us all part of a bigger team, with a bigger store of skills and experience to draw on – it gives us more opportunity to say ‘yes’.”

The partnership promises to bring benefits to both companies. These include greater resources in stock and expertise, increased capacity, geographical reach and market share, as well as benefiting customers with economies of scale and faster response times.

“Sharing the Coventry warehouse space and offices is a big plus,” said Richardson. “Having that stock of equipment reduces the transportation required, cutting delays and the time taken between sites. And we have expertise to hand. An example is the Treetop Adventure Golf sites in Birmingham and Leicester: having access to people and resources virtually on the doorstep of those sites is a huge advantage.”

On the importance of personnel, Richardson added: “It’s no secret that recruitment is a struggle at the moment. We’re in the very fortunate position of having no shortage of work – and we’re not going to start letting customers down by turning work away. This partnership gives us increased access to more skilled, full-time people, as well as to an even bigger pool of reliable, experienced freelance crew. It makes it easier for us all to meet our servicing and maintenance commitments to installations across the country.”