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Huddly Crew wins Frost & Sullivan 2023 North American New Product Innovation Award

Award recognises Huddly's innovative approach to addressing common video conferencing challenges and will help establish a stronger foothold in the market

Huddly Crew, the AI-directed multi-camera system, has been awarded by Frost & Sullivan for “enabling a dynamic, enjoyable experience for all video conference participants.” The New Product Innovation Award – part of the annual Best Practices Awards – recognises Huddly’s innovative approach to addressing common video conferencing challenges and will help establish a stronger foothold in the market. Huddly Crew delivers AI-directed, high-quality meeting experiences without the need for large IT or AV departments.

Recently, Frost & Sullivan – which has been identifying disruptive technologies for six decades – analysed the professional video peripherals industry and, based on its findings, recognised Huddly Crew, the world’s first multi-camera system that harnesses AI to mimic the creative choices of a film director.

Huddly Crew consists of three networked Huddly L1 cameras, with AI functionality enabled on each camera, cabled to a Power over Ethernet (PoE) switch. The cameras analyse audio and video inputs in real time and exchange metadata about the meeting dynamics to determine the best shot to display at any given moment. Listening shots, reaction shots, and overview shots provide remote participants with the context of the room and combat digital fatigue. These shots also convey non-verbal cues, such as facial expressions and gestures, which greatly enhance the effectiveness of hybrid meetings.

“Huddly Crew addresses the largely unmet need for equitable meetings where everyone gets screen time, no matter where they are based, and can employ basic human emotional intelligence to support how they would naturally interact with each other face-to-face,” said Alexander Michael, VP at Frost & Sullivan,

“The Huddly brand is well-known for innovation in the conferencing industry, and Huddly Crew will deliver a much stronger foothold in the North American market, which remains significantly larger than EMEA and APAC, because 80% of professional video peripheral investment goes into mid- and large-sized rooms,” he added. “For its strong performance, Huddly earns Frost & Sullivan’s 2023 New Product Innovation Award in the North American professional video peripherals industry.”

Each year, Frost & Sullivan presents the award to the company that has developed an innovative element in a product by incorporating leading-edge technologies. The award recognises the specific added value of product features and benefits and the increased return on investment (ROI) it gives customers, which, in turn, raises customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognise companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.