Powersoft has introduced the PRIMA Series, a compact four-channel professional amplifier range aimed at installed audio applications in commercial environments such as retail spaces, hospitality venues, classrooms and conference rooms.
The range is designed specifically for systems where DSP, routing and signal processing are already managed by a dedicated processor or mixer elsewhere in the signal chain. By removing built-in DSP, Powersoft says the PRIMA Series eliminates redundant functionality and unnecessary complexity while retaining the amplification performance and reliability of its broader product range. Both models support Hi-Z and Lo-Z operation, with each output channel independently configurable to suit the connected load.
An Auto Setup function is designed to optimise the amplifier’s operating parameters on first start-up, reducing commissioning time on site. A fixed diagonal matrix routing architecture keeps signal flow clean and predictable, while a dedicated connector enables a single input source to be routed to all output channels – useful in distributed audio applications. Power Sharing technology allows available power to be distributed across channels according to system requirements, and Eco Mode and Auto Standby functions help reduce energy consumption over time.
The half-rack form factor allows the PRIMA to be deployed as a standalone unit, behind a display or beneath a conference table, with on-board gain trimmers, status and signal LEDs and rear-panel controls allowing quick adjustment without dedicated software.
Luca Giorgi, sales and business development director at Powersoft, said: “Many of our customers are working on projects where processing is already defined elsewhere in the signal chain. Until now, the choice has often been to over-specify with DSP they don’t need, or to use commodity amplifiers that don’t meet their performance expectations. PRIMA closes that gap.”
The series will be showcased at InfoComm 2026 in Las Vegas, June 17-19, at booth N6653 in the North Hall.
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