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Philips PDS hires Mireia Busquets as new marketing manager for Iberia

Her role will cover Spain, Portugal, Andorra and Gibraltar

Philips Professional Display Solutions (PDS) has appointed experienced digital signage and DooH marketing specialist, Mireia Busquets, as its new marketing manager for Iberia.

Busquets, who has worked in the AV industry for more than a decade – including overseeing significant projects with football giants Real Madrid and FC Barcelona at TMTFactory –  is the latest hire for the company, joining Luis Miguel Batuecas, the new sales manager for the region, as it continues to strengthen its European teams.

Covering Spain, Portugal, Andorra and Gibraltar, Iberia has been a key growth market for Philips PDS of late, with the company’s portfolio of display products and solutions continuing to grow in the hospitality, education, retail, corporate sectors. 

Based in Barcelona, and reporting to Ron Cottaar, marketing director B2B for EMEA, and Cesar Sanz, sales director for Iberia, Busquets’s main responsibilities will include communicating the company’s range of new and existing solutions to the AV market (including integrators, distributors, designer, end customers and the media), conceiving and executing marketing campaigns (including events) and supporting regional sales managers.

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“I’m delighted to welcome Mireia to Philips Professional Display Solutions,” said Cottaar. “She brings to the role a wealth of proven experience and success, making her the perfect candidate at such an important and exciting time for the company.”

Mireia, who is currently preparing campaigns for a new wave of product lines, including the Philips T-Line for education and C-Line for Corporate interactive touch displays, added: “I’m truly humbled to have joined the teams here during such an exciting time in the company’s history.

“Philips Professional Display Solutions has become a hugely important and disruptive force in the AV market, priding itself on bringing truly innovative, world first products and solutions to specific markets. In my short time at the company I’ve had the privilege of working and collaborating with some super people and some great minds, working on producing products for today’s market needs and also, importantly, the future. I’m delighted to be part of its current and future success.”