PPDS, the exclusive global provider of Philips Professional Displays, has announced the installation of 13 “game-changing” Philips interactive displays at Oracle Red Bull Racing’s (ORBR) renovated MK-7 marketing team offices in Milton Keynes, UK.
Signalling the latest evolution of an ever-deepening partnership with the reigning Formula One World Championship Team – for which PPDS has been an official Team Supplier since 2022 – and following detailed discussions covering the ORBR marketing teams’ needs and ambitions for today and into the future, a fleet of 10 Philips Collaboration C-Line displays (65in-86in) – based on the Windows (8000 Series) and Android (6000 Series) OS – were integrated into the marketing team’s management offices, meeting rooms, and shared spaces, such as the ‘Break Out Zone’ and ‘Energy Lounge’.
In addition, two 98in Philips Signage 4000 Series D-Line displays were installed side by side in the marketing team’s ‘Paddock’ area, with a single 86in model, installed in the Oracle Suite. Each is used to provide a variety of functions, including live coverage of track action and other associated events, delivering important team news, results and other energising content to the team.
Philips 4000 Series’ QuadViewer feature was also integrated, transforming single displays into 2 x 2 videowalls with no interior bezels. Marketing teams can connect and play content from up to four independent sources simultaneously on the same screen – a great solution when multiple feeds need to be visible, such as broadcasting qualifying sessions or the race itself. A video showcasing the installations can be viewed here.
“We looked at several vendors, but PPDS and Philips Professional Displays were the ones that had the best product to answer what we were looking for,” said Olly Hughes, chief marketing officer at Oracle Red Bull Racing. “Getting the marketing teams together, working on content collaboratively, viewing it in sharp, bold contrast, on quality displays is really important. These Philips Professional Displays are a game changer and the perfect solution for our marketing office environment.”
Tim de Ruiter, business development director at PPDS, added: “In the fast-paced world of F1 racing, there’s simply no substitute for teamwork. Technology, whether for building vehicles or creating inspirational and highly innovative marketing campaigns, plays a crucial role in achieving goals and ambitions. After meeting with the marketing team at MK-7, it was clear that bringing each team within the busy department together and providing them with the tools to collaborate on projects, share ideas and, crucially, celebrate their successes, was a key focus.
“It was a challenge we were happy to accept, and we are proud of the impact these state-of-the-art Philips Professional Displays, designed to meet the highest levels of demand, such as in F1, have already made in short space of time. We look forward to continuing to partner with Oracle Red Bull Racing, supporting them as they edge even further ahead of their competitors.”
