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‘It’s as if my entire career has been building up to this’: AV expert Sian Rees joins Philips PDS

Rees will lead the firm’s global partner software strategy for pro TVs and signage ranges

Philips Professional Display Solutions has appointed experienced AV professional and former Barco exec Sian Rees as its new global product manager of software.

With a career spanning nearly two decades, Rees brings a wealth of AV and B2B experience to the newly-created role, having overseen a series of successful product launches into healthcare, pro-AV, augmented reality and hospitality in recent years.

Describing her excitement at the prospect of her new role with Philips PDS, she commented: “When I saw this role advertised, I knew immediately it was the perfect fit. Now I can leverage everything I’ve learned and love about AV and combine it with my recent experience in successful SaaS scale-ups. It’s as if my entire career has been building up to this and I’m thrilled to have joined at a time when the company really is going from strength-to-strength.”

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Originally from Seattle, Rees joined Barco in 2001 and relocated to Belgium in 2006, where she went on to hold a number of different key product and programme management positions over a 14-year period. This included managing the creation and launch of Barco’s then revolutionary wireless presentation system, ClickShare.

At Philips PDS she will be tasked with further developing the company’s software strategy, working with partners across its Android-powered signage displays and pro TV divisions. This includes enhancing and establishing new and existing partnerships to help bring more benefits and value for customers across multiple verticals, including the hospitality, corporate, healthcare, education, venues among many more.

Rees continued: “There has been incredible organic growth around software at Philips Professional Display Solutions in recent years, with some very strong and enviable relationships. The company, rightly, want to continue and further develop this and I look forward to working with both existing and new partners to bring even more customer-led, value propositions to the market across all our displays.”

Commenting on the appointment, Chris Colpaert, general manager for EMEA, AP and NA, said: “We’re absolutely thrilled to be able to announce Sian has joined the company. Her skills and ambitions made her the standout choice to help us move the strong solutions we are already achieving with our partners to the next level. Philips Professional Display Solutions has an enviable history in providing some truly innovative and ground-breaking collaborative solutions to our customers. With Sian’s input, coupled with our significant product launches at ISE 2020 and an ever-strengthening roadmap, the future has never looked brighter.”