On Monday, July 6, lighting, laser and AV companies are set to light up buildings and monuments across the UK in red, as part of the #LightItInRed campaign, which is designed to highlight the plight of the events sector in light of Covid-19 and urge the government to support the sector.
The creative sector, which includes live entertainment, music, events, theatre, performance, and the arts, generates around £110 billion annually (based on DCMS figures) for the UK economy. At present, unlike other industries, there is no set date for live events, shows, festivals and performances, etc. to restart after the Covid-19 lockdown.
The #LightItInRed action was inspired by #NightofLight in Germany on June 22, which saw over 9,000 buildings, monuments, structures, towers, landmarks, castles, offices, houses, spaces and places illuminated in ‘Emergency Red’ to raise awareness of the industry’s need for government support..
#LightItInRed initiators, Steven Haynes from Clearsound Productions and Phillip Berryman from The Backstage Theatre Jobs Forum, state that the target for this action is to get 1,000 buildings and monuments, etc. lit up in red all around the UK.
The pair are calling on the lighting, laser, AV, and video community – companies and individuals – who are involved in events, theatre, performance, and live production to get involved. Anyone with access to a light source who can register to be part of the initiative and find out more at www.lightitinred.co.uk.
Social media links are: Facebook: @lightitinred / Twitter: @LightItInRed / Instagram: @light_it_in_red