Integrated Systems Europe (ISE) has won the Sammy (Sales and Marketing Excellence) Award in the Creative Awards – Power Players category from the independent awards organisation Business Intelligence Group, for the second year running. The award recognises the creative campaign behind ISE 2026, which saw record numbers of attendees, exhibitors and audience engagement.
Judges highlighted the campaign’s strategic strength, noting a structured story connecting creative ambition with clear business objectives, measurable outcomes and attendance growth in a challenging market.
Russ Fordyce, chief recognition officer at the Business Intelligence Group, said: “When an entire category is in decline, most teams play defence. ISE did the opposite – they turned ‘Push Beyond’ into a rallying cry that united their internal teams and challenged an entire industry to think bigger. That kind of bold, two-word clarity is exactly what creative excellence looks like, and it’s why ISE earned its place among our 2026 winners.”
Mike Blackman, managing director of Integrated Systems Events, said: “To be recognised with a Sammy Award for the second consecutive year is a tremendous achievement for ISE and a reflection of the creativity, aspiration and commitment of our entire team. With ‘Push Beyond’, we wanted to reflect the energy of a global community that continues to challenge expectations, drive progress and shape the future of AV and systems integration.”
ISE returns to Fira de Barcelona, Gran Via, from February 2-5, 2027.
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