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Sony becomes first 4K only B2B screen manufacturer

Sony has become the first B2B manufacturer to move completely to 4K with the introduction of a new line-up of nine 4K HDR BRAVIA professional displays replacing the now discontinued full HD models.

Where previously price has been a barrier to moving to 4K, Sony has claimed it is delivering all its new XE8 models at the same price as the discontinued full HD models. “As the demand for larger screens within retail, corporate and education environments continues to grow, the need for higher resolutions has never been greater,” said Thomas Issa, product manager for B2B displays at Sony Professional Solutions Europe. “We wanted to make 4K accessible to our customers, so they don’t have to compromise on image quality today, and can future-proof their technology investments for tomorrow.”

The 4K HDR displays are designed for digital signage applications and include Sony’s most powerful 4K picture processing technology, the 4K HDR Processor X1 with Object-based HDR remaster and Super Bit Mapping 4K HDR technology. All models also include TRILUMINOS technology, further enhancing colour accuracy.

The XE8 series is available in 75in, 65in, 55in, 49in and 43in while the XE9 series is available in 75in, 65in, 55in and 49in sizes. All displays can be used in both portrait and landscape, and can also be transformed into interactive touchscreens by using an optional overlay that deliver responsive, accurate multi-touch performance. The XE9 displays also the first BRAVIA displays to include a 24/7 feature, making them suited to retail environments, airports and surveillance applications

“With these new models, we now have Sony’s strongest BRAVIA line-up to date,” concluded Issa. “These displays deliver real value for money, combining 4K image quality with the power and flexibility needed to captivate audiences in corporate and education environments, as well as across a range of other applications.”