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Sony announces new lineup of BRAVIA 4K HDR pro displays

15 models with sustainability in mind range in size from 43-98in and incorporate commonly requested professional features

Sony Electronics is adding 15 BRAVIA 4K HDR professional displays to its expansive portfolio with the launch of the BZ50L, BZ40L, BZ35L and BZ30L series, which are optimised for commercial environments where reliability, picture quality, and broad compatibility are required. With options covering high-end, mid-range and standard needs, and sizes from 43in to 98in, the new lineup offers an extensive array of displays to address every demand, while incorporating Pro BRAVIA users’ favourite features such as unparalleled image quality, a wider viewing angle, thoughtful professional features, and a smart System on a Chip (SoC) platform.

A unique differentiator of the new lineup includes the bright BZ40L series, which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection, while maintaining deep blacks and high contrast.

“As we evolve our BRAVIA professional display offerings, we’re mindfully looking to address our customers’ latest requirements and needs, while prioritising sustainability, and we’ve done just that by expanding our lineup and incorporating new technologies that address customers’ needs for a high haze, anti-reflection, non-glare portfolio that supports installations in bright, high ambient light environments,” said Christopher Mullins, head of BRAVIA Professional, Sony Europe. “Pro AV users continue to trust Sony’s professional displays due to their picture quality, flexibility, range of sizes and ease of use and we know they’ll value the new options’ exceptional combination of features that meet the challenges of today’s changing commercial landscape.”