Interra Systems has announced it will be the first company to integrate 360 Reality Audio, an immersive music experience utilising Sony’s object-based 360 spatial sound technology, into a file-based quality control (QC) solution. 360 Reality Audio will be added into Interra Systems’ BATON enterprise-class solution in Q3 2024.
“360 Reality Audio is a cutting-edge experience that has the potential to open up exciting new business opportunities for Interra Systems and its customers,” said Ashish Basu, executive vice president, Interra Systems. “This integration not only prioritises the end-user, but signals a new era of high-quality audio delivery.”
Sony bills 360 Reality Audio as an “immersive” sound experience. It places individual sounds, such as vocals, chorus, piano, guitar, bass, or a live audience, in a 360 spherical sound field. The goal is to put listeners at the “centre” of the audio experience.
“We are pleased to have Interra Systems’ support for the quality control of our 360 Reality Audio,” said Yoshiyasu Ikezawa, general manager of professional solutions business office, Sony. “Sony will continue to support creators and further expand the ecosystem to deliver the most immersive audio experience in the world with cutting-edge technologies.”
Interra Systems will showcase its full suite of media QC and monitoring and analysis solutions at the 2024 NAB Show in Las Vegas, April 14-17, in booth W2720.
